The receipts, not just the prompts.
Most "AI GTM" content gives you prompts and tells you to figure out the rest. This kit gives you the exact Claude Opus run architecture that produces 30 scroll-stopping hooks, 5 conversion-ready lead magnets, 3 proven content patterns, a full 30-day calendar, and a cold-to-booked outreach sequence - in a single session.
The kit builds the assets. Deep Loom builds the system that deploys them automatically - so you publish, distribute, and close on autopilot.
Why One Run Changes Everything
The problem with GTM for most founders is not effort - it is fragmentation. You have a positioning doc in one Google Doc, a content calendar in another tab, a lead magnet you wrote six months ago, and a cold email sequence you never finished. Nothing connects.
Claude Opus changes this because it can hold your entire GTM context in a single session. You brief it once - your ICP, your offer, your proof points, your tone - and then you instruct it to generate everything from that shared context. The result is a coherent GTM kit where every piece of content, every lead magnet, and every outreach message speaks in the same voice and targets the same buyer.
That coherence is what most founders never achieve manually - because manually, every asset is written at a different time, in a different mental state, by a different version of you. Opus runs at the same quality, with the same context, every time.
The 30 Hooks
A hook is the first 1–2 lines of a post. It is the only thing that determines whether someone stops scrolling. The Opus 48 Kit generates 30 hooks across six categories - so you have a full content calendar's worth of openings with genuine variation.
The Six Hook Categories
- Counterintuitive (5 hooks): Challenge the dominant belief in your niche. "Everyone says you need a big audience to generate leads on LinkedIn. Our data says otherwise."
- Specific number (5 hooks): Credibility through specificity. "I reviewed 143 LinkedIn profiles from B2B founders last month. The same mistake appeared in 91% of them."
- Story open (5 hooks): Begin mid-scene. "The client was 3 days from canceling. Then we ran one workflow and they booked 11 calls in the next 10 days."
- Confession (5 hooks): Earned vulnerability. "I spent $40K on ads before I understood that the problem was never traffic. It was positioning."
- Prediction (5 hooks): Forward-looking credibility. "By Q3, 60% of B2B founders who don't have an AI content pipeline will be priced out of organic LinkedIn reach."
- List tease (5 hooks): Promise organized value. "The 8 mistakes that killed 3 of my clients' LinkedIn channels - and how we fixed them."
Opus generates all 30 in a single prompt once you provide your niche, ICP, and three real proof points. The Chapter 07 prompt section shows you exactly how to structure that brief.
The 5 Lead Magnets
A lead magnet converts a content viewer into a known contact. The Opus 48 Kit generates five lead magnets calibrated to different stages of buyer awareness - from problem-aware to solution-ready.
- The Diagnostic Checklist (problem-aware): A one-page self-assessment that helps buyers identify the specific problem your offer solves. High download rate because it is immediately useful, low commitment.
- The Framework Doc (solution-aware): A two-page overview of your proprietary method or process. This is your positioning in downloadable form. It pre-sells the conversation.
- The Mini Case Study (proof-seeking): A one-page before/after story with real numbers. This is the highest- converting lead magnet for buyers who are already considering a purchase and need social proof.
- The Swipe File (tool-seeking): A curated collection of templates, scripts, or examples from your niche. High perceived value, easy to produce, massive share rate.
- The 5-Day Email Course (relationship-building): A drip sequence that delivers one insight per day for five days. Lower initial download rate than the others - but the highest pipeline conversion rate of the five, because it builds trust over time.
The 3 Content Patterns
Ninety percent of high-performing B2B LinkedIn content follows one of three patterns. The Opus 48 Kit generates ten posts for each pattern - thirty posts total, each matched to a hook from Chapter 02.
Pattern 1 - The Insight Post
Structure: hook → credibility bridge → five-to-eight insight bullets → contrast close → engagement trigger. Best for building authority and generating comments. Ideal posting cadence: twice a week.
Pattern 2 - The Story Post
Structure: hook (mid-scene open) → context → conflict → resolution → lesson → CTA. Best for building emotional connection and earning shares. One per week. The story must be specific - no vague "client journeys." Name the metric, the timeline, the obstacle.
Pattern 3 - The Offer Post
Structure: hook → proof statement → specific outcome → who it is for → single CTA. Use sparingly - one per week maximum. The offer post only converts when the audience already trusts you from Patterns 1 and 2. Never lead with an offer post.
"Accounts that ran a 2:1:1 ratio of Insight to Story to Offer posts saw 3.4x the call booking rate of accounts that only posted offer content."
The 30-Day Calendar
The Opus 48 Kit outputs a structured 30-day content calendar that maps every post to a hook, a pattern, and a lead magnet CTA. The calendar is designed for a 3x/week posting cadence - Monday, Wednesday, Friday - with one DM outreach day per week layered on top.
- Week 1: Three Insight posts. Hook category: Counterintuitive. Lead magnet: Diagnostic Checklist.
- Week 2: Two Insight posts + one Story post. Hook: Specific number + Story open. Lead magnet: Framework Doc.
- Week 3: One Insight + one Story + one Offer post. Hook: Prediction. Lead magnet: Mini Case Study.
- Week 4: Two Insight posts + one Story post. Hook: Confession + List tease. Lead magnet: Swipe File.
This progression follows the trust-building arc: authority first, then connection, then conversion. Running the weeks out of order is the single most common mistake founders make when they start posting.
The Cold-to-Booked Sequence
The outreach sequence runs parallel to the content calendar. While the content builds warm inbound leads, the sequence generates direct outbound booked calls. Together, they create a two-channel pipeline from a single operator.
- Day 0: Connection request sent with a contextual note referencing one signal (post comment, profile visit, job change).
- Day 2: Value message - send one relevant resource or insight with zero ask.
- Day 4: Soft question - one specific question about their situation based on what you know about their business from their public content.
- Day 6 (if no reply): Follow-up referencing the original value drop. "Did the [resource] land? Wanted to make sure it got through."
- Day 10 (if still no reply): Break-up message. "I'll stop following up after this - but if [specific problem] ever comes up, I'd be glad to share how we handle it. Good luck with [specific thing from their profile]."
The Prompts
These are the exact prompt structures used to run a full Opus 48 GTM session. Run them in sequence. Do not skip the briefing prompt - everything downstream depends on the quality of the context you give Opus at the start.
You are a B2B GTM strategist. I am going to brief you on my business, ICP, offer, and proof points. You will use this context for all subsequent requests in this session. Do not summarize or respond yet - just confirm you have the context once I send it. BUSINESS: [Your business name + one-sentence description] ICP: [Specific title / company type / company size / revenue stage] OFFER: [What you do, how you do it, what outcome you deliver] PROOF: [3 real client outcomes with numbers] TONE: [How you write - direct, warm, no jargon, etc.] AVOID: [Topics, framings, or words that don't fit your brand]
Using the GTM context above, generate 30 LinkedIn post hooks across these 6 categories (5 hooks per category): 1. Counterintuitive claim 2. Specific number / data point 3. Story open (mid-scene) 4. Confession / earned vulnerability 5. Forward prediction 6. List tease Each hook must: - Be 1–2 lines maximum - Reference the ICP's real problems (not generic "grow your business" language) - Use the tone defined in the brief - Be immediately usable without editing Format: numbered list, category headers, no explanations.
Using the GTM context, generate 5 lead magnet concepts:
1. Diagnostic checklist (problem-aware buyer)
2. Framework doc (solution-aware buyer)
3. Mini case study (proof-seeking buyer)
4. Swipe file / template pack (tool-seeking buyer)
5. 5-day email course outline (relationship-building)
For each lead magnet, provide:
- Title (specific, benefit-led)
- Format (1 page / 5 emails / etc.)
- 5-bullet outline of what's inside
- LinkedIn CTA line ("DM me [word] for...")
- Which buyer stage it targets
Do not write the full documents - just the concepts and outlines.What to Do Now
You have the kit. Here is the 48-hour execution sequence to go from zero to a live GTM system:
- Hour 0–1: Fill in your GTM brief. Do not rush this step. The quality of every downstream output depends on how specific and honest your brief is. If your proof points are vague, Opus will produce vague content.
- Hour 1–3: Run all three prompts in sequence in a single Opus session. Do not close the tab. Add any real-time corrections as you see the outputs - tell Opus to adjust in-session rather than starting over.
- Hour 3–8: Select your 30 best hooks and map them to the 30-day calendar template. Schedule the first two weeks of posts in Buffer or your scheduling tool of choice.
- Hour 8–24: Build the first lead magnet (start with the Diagnostic Checklist - lowest effort, highest download rate). Publish it to a clean Notion page and write the first "DM me" CTA post to announce it.
- Hour 24–48: Set up the cold-to-booked sequence in your outreach tool. Load 20 ICP prospects from Sales Navigator into Day 0. Send your first connection requests.
"I've been trying to build a content calendar for four months. I did it in a single Sunday afternoon with this kit. The quality of the hooks alone was worth the 3 hours."
You now have the complete Opus 48 GTM Kit: the reasoning behind why a single Opus session outperforms months of fragmented GTM work, 30 hooks across six categories, five lead magnets mapped to buyer stages, three content patterns with posting cadence guidance, a full 30-day calendar, a cold-to-booked outreach sequence, the exact prompts to run the session, and a 48-hour execution plan.
The kit is the beginning. The machine is what Deep Loom builds next.
One Opus run built your GTM kit. Now wire it to a system. From kit to autonomous engine.
The Opus 48 Kit gives you the assets. What it does not give you is the infrastructure to deploy them automatically. Deep Loom takes the outputs from this kit and wires them into automated content pipelines, outreach sequences, and lead magnet funnels - so the 48-hour build becomes a system that runs without you.
Daniel has run this process for B2B founders across SaaS, consulting, and professional services. The average result: a fully operational content-to-pipeline machine inside 30 days.
- 30-day calendar fully automated - every post scheduled, distributed, repurposed
- Lead magnet funnels built in n8n with email + LinkedIn delivery
- Cold-to-booked sequence running on autopilot via Clay + PhantomBuster