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Ovrhaul · AI Agency · Miami Beach

$374K closed
in five months.

40%
outbound reply rate
No SDRs
$374K
closed in five months
Founder LinkedIn
20+
calls booked in a week
At peak

Signal-based outbound and a founder-led LinkedIn channel, built and run by Deep Loom as Ovrhaul's fractional partner.

See the results ↓
40%
Outbound reply rate, no SDRs
$374K
Closed from LinkedIn, Feb to Jul 2026
8x
Content output, month one
20+
Inbound meeting requests a day at peak
Problem

Ovrhaul builds AI agents and automation for businesses in every industry, but new clients came from referrals and hand-done outreach. The buying signals were visible, job posts for AI roles and teams growing fast, and nobody was watching them. Pipeline was capped by hours, not by the market.

Solution

We built an outbound system that catches those signals, enriches the decision-maker and runs a 14-day sequence on its own. Alongside it we rebuilt Ryan's LinkedIn as a second channel, and stayed on as Ovrhaul's fractional chief developer.

Results

A 40% reply rate on outbound and 20+ calls booked in a single week at peak, with zero manual prospecting since launch. Ryan's LinkedIn, rebuilt from near-zero, closed $374,000 in automation work in five months.

Client results

What it books and what it closes

01 · Signal-based outbound

40% positive reply rate. No SDRs.

Outbound system · Job-post and headcount-growth signals
40.5%
Positive reply rate
119
Opportunities created
$297K
Pipeline generated
The outbound dashboard: 40.5% positive reply rate, 119 opportunities, $297,500 in pipeline
The outbound dashboard: 40.5% positive reply rate, 119 opportunities, $297,500 in pipeline
02 · Best campaign

17.1% reply rate. $242K in pipeline.

SaaS campaign · Run in Ovrhaul's own workspace
17.1%
Reply rate, 505 replies
47.9%
Of those replies positive
$242K
Pipeline from 242 opportunities
2,957 contacts sequenced on one campaign: one niche, one offer, one sequence
2,957 contacts sequenced on one campaign: one niche, one offer, one sequence
In their words
“He's basically our fractional content, marketing, and engineering team in one, and this is the easiest recommendation I've ever given.”
Ryan MontoyaFounder, Ovrhaul
The partnership

Not a vendor. A fractional partner.

Ovrhaul does not bring Deep Loom in for one deliverable. It is the same relationship Ryan runs with his own clients: content, marketing, AI agents and custom SaaS, under one roof.

  1. 01
    Connect

    November 2025: Ryan and Daniel connect. In January the work starts across content, marketing, AI and custom SaaS at once.

  2. 02
    Two pipelines

    A signal-based outbound system goes live alongside a full rebuild of Ryan's LinkedIn. Output jumps 8x in month one.

  3. 03
    Fractional dev

    Deep Loom runs as Ovrhaul's embedded technical team, shipping AI agents, automations and SaaS work across its client verticals.

  4. 04
    Compounding

    February to July 2026: $374K in automation work closed, led by LinkedIn, with outbound compounding alongside it.

What we run for Ovrhaul

Two pipelines.
One system.

All of it runs every week, without anyone touching a record.

  • Job-post signals for AI, marketing and growth roles
  • Headcount-growth monitoring, 20%+ in a quarter
  • Auto-enrichment: decision-maker, title, verified email, LinkedIn URL
  • 14-day email and LinkedIn sequences, personalised to the trigger
  • Copy that names the actual signal, so it reads timely, not cold
  • Founder LinkedIn rebuilt as a second growth channel
  • Positioning, content and strategy in Ryan's voice
  • AI agents and automations for Ovrhaul's own clients
  • Custom SaaS work as fractional chief developer
  • One pipeline, fed by both channels