250% Engagement Increase & 50+ Leads/Month with Automated Social Media

MM Real Estate Group needed to maintain a consistent social media presence across LinkedIn, Instagram, Facebook, and TikTok to generate leads, but manual content creation and scheduling was too time-consuming. They were spending hours each week creating videos, writing captions, formatting content for different platforms, scheduling posts, and manually responding to comments. There was no systematic way to repurpose their existing walkthrough videos into short-form content, no automated lead capture system, and no unified workflow to manage content across all platforms.

We built an end-to-end social media automation system that handles everything from content creation to lead capture:

• Automated avatar video generation using HeyGen and ElevenLabs voice cloning
• Video repurposing system that converts 30-minute walkthroughs into multiple short-form clips
• Multi-platform scheduling across LinkedIn, Instagram, Facebook, and TikTok with platform-specific formatting
• Automated lead capture with embedded CTAs in videos and automated DM responses
• Lead form integration capturing detailed prospect information
• Airtable approval system for workflow management and automated weekly performance reports

The automated system transformed MM Real Estate Group's social media strategy from manual and fragmented to systematic and scalable. The system saves 15+ hours per week on content creation and scheduling, while generating and scheduling 4 weeks of content across all platforms with just one click. Engagement increased by 250% across all platforms, and the system now captures 50+ qualified leads monthly through automated CTAs and responses. By repurposing existing walkthrough videos into dozens of short-form clips automatically and capturing leads 24/7, the team can focus entirely on closing deals while the system handles content distribution and lead generation.