250% Engagement Increase & 50+ Leads/Month with Automated Social Media

MM Real Estate Group is a property investment and sales firm managing listings across residential and commercial markets. Their agents conduct property walkthroughs, client consultations, and listing presentations - generating a constant stream of video content that was going largely unused.

They had the raw material. What they lacked was a system to turn it into consistent, platform-ready social content that could run in the background while their team stayed focused on deals.

MM Real Estate Group needed to maintain a consistent social media presence across LinkedIn, Instagram, Facebook, and TikTok to generate leads, but manual content creation and scheduling was too time-consuming. They were spending hours each week creating videos, writing captions, formatting content for different platforms, scheduling posts, and manually responding to comments. There was no systematic way to repurpose their existing walkthrough videos into short-form content, no automated lead capture system, and no unified workflow to manage content across all platforms.

We built an end-to-end social media automation system that handles everything from content creation to lead capture:

• Automated avatar video generation using HeyGen and ElevenLabs voice cloning
• Video repurposing system that converts 30-minute walkthroughs into multiple short-form clips
• Multi-platform scheduling across LinkedIn, Instagram, Facebook, and TikTok with platform-specific formatting
• Automated lead capture with embedded CTAs in videos and automated DM responses
• Lead form integration capturing detailed prospect information
• Airtable approval system for workflow management and automated weekly performance reports

Engagement increased 250% across all platforms. 50+ qualified leads per month captured through automated CTAs and DM responses. 15+ hours per week freed from content creation and scheduling.

The highest-leverage decision was treating existing walkthrough videos as raw material rather than finished content. Each 30-minute walkthrough became multiple short-form clips, each formatted for a different platform. The content was already being created - the system just extracted the value from it that was previously being left behind.

One click now generates and schedules 4 weeks of content across LinkedIn, Instagram, Facebook, and TikTok. The team doesn't think about social media anymore. They focus on listings and deals while leads come in through channels that run themselves.